ROOTED IN PURPOSE
DRIVEN BY STORY
Built to Connect
We partner with brands, creatives, and cultural tastemakers to shape narratives, grow communities, and create meaningful moments. Our work is grounded in intention — thoughtful, story-driven, and designed to connect.
Why Nia?
We believe porpose is where all powerful storytelling begins — and it’s exactly what ‘Nia’ means in Swahili. It also echoes the name of our founder, Linnea — a reminder that personal stories shape powerful brands.
About Linnea
Founded by Linnea Hansson, Nia & Co brings a global perspective to the table. Born in Tanzania and raised in Sweden, Linnea has spent over a decade working across hospitality, lifestyle and fashion—leading communications, building partnerships, and crafting brand experiences from the inside out.
Before launching Nia & Co, Linnea led communications at San Vicente Bungalows, where she oversaw marketing, events and brand partnerships with names like Goop, Eataly, Re/Done, Brother Vellies, Master & Dynamic, Formula Fig and Fred Segal. She previously worked in marketing at Hästens, helping reposition the heritage sleep brand through elevated storytelling, partnerships, and influencer strategy.
She has since collaborated with brands such as Ralph Lauren, Family Style, Holi Scoops, Eastie and Amanu — with a focus on connection, creativity, and awareness.
